In Defence of Kim Kardashian West's New Body Makeup Range

There are many things I don't agree with Kim Kardashian West on.

I don't agree with her advertising of diet lollipops to an Instagram audience of 142 million followers and counting, many of whom are vulnerable young girls with enough body issue hang ups to navigate, thanks to said platform.

Heck, I don't even agree that tiny sunglasses are back in fashion (because they suit exactly no one) and I also don't agree that a g-string should be worn outside of your pants. They're literally called un-der-wear.

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But there's one thing I do agree with Kim Kardashian West on. It's that women who live with skin conditions such as psoriasis should have access to beauty products that make them feel less self conscious about the way they look.

Last week, Kim announced a Body Collection as part of her growing KKW Beauty line of makeup, consisting of three different products: body makeup, a body shimmer and a loose shimmer powder.

"I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the Body Makeup. This is what I use most often. I don’t always like my legs to have shimmer on them," Kardashian wrote on Instagram.

"I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup."

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For those lucky enough not to have psoriasis, it's a skin condition that causes bumpy red patches covered with white scales. It's brought on by a rapid build up of skin cells and is one of the most common skin ailments, yet currently there is no cure, only creams and ointments you can apply to ease its symptoms.

Now. We could get into a debate about why women with skin conditions, or who have scars, or who are balding, or who have body hair, or whatever it else it may be, feel self conscious and want the products that Kim is spruiking to begin with.

That beauty standards aren't created in a vacuum. That many women don't feel confident to leave their house showing their scaly rashes, or dandruff, or underarm hair, or no hair on their heads because we live in a society full of unrealistic body expectations in large part due to a beauty industry that historically made women feel bad about themselves in order to sell them things.

You only need to look at the plethora of products on the market, both in store and now ever growing online to know that. Bigger issues aside, women with psoriasis have a very basic right. It's to feel less self conscious about themselves and, shocker, maybe even confident about what they see when they look in the mirror or how they feel when they walk out the door.

I'm not here to say Kim Kardashian is saving the world, she most certainly isn't -- it's because of her we have a whole new body type to aspire to. But she's not an idiot, Kim Kardashian is a smart, calculated business woman who has found a gap in the seriously over-crowded beauty market and taken advantage of it.

While leg makeup isn't anything new, Kim said she created the collection because the body makeup brand she used before making her own was discontinued. Even then, it only came in two shades when compared to hers, which comes in seven.

Will I be using Kim Kardashian's Body Collection? No. I'm not concerned about the evenness of the skin on my body and I don't have psoriasis.  I am concerned about my spider veins but they're up high enough where they are rarely seen. Bruises come and go but they don't bother me either. I have hang ups like every other woman I know, this just isn't one of them.

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Yet there are women who do. Not because Kim 'pointed out their flaws' or 'made them feel bad about themselves'. And not because Kim told them to buy her body makeup. Because it's something they've been living with for as long as they can remember and now they can wear a skirt or dress when they otherwise might not have.

If Kim Kardashian making more money means there is now a beauty product that women with psoriasis want to purchase and use, then you know what? About bloody time. There is a time and place to scream 'unrealistic beauty standards' and this isn't one of them.

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