Conor McGregor Is Dragging The UFC Down The Gurgler, Along With His Career
That thing Conor McGregor said on social media this week?
It hardly bears repeating, it was that low.
But if you really must know, he called the wife of Khabib Nurmagomedov a "towel" -- in what appeared to be a reference to the veil she wore on her wedding day, but which might have been a whole level of vulgar below that.
And then he deleted the post because even a man of McGregor's questionable moral tone understands when he's said an irredeemably repulsive thing.
Too late, damage done.
Nurmagomedov responded with some pretty darned awful allegations of his own which we won't publish here because they were just as ugly. But you could understand his fury.
McGregor, once the world's best-loved and most feared fighter, has become a sideshow now. Metaphorically speaking, the only blows he delivers are low ones.
It's no longer clear whether or not his retirement announcement the other day was a publicity stunt, and frankly, it hardly matters.
The good thing about UFC has always been that the fighting is real and the rivalries are real. Trash talk is also part of the UFC, as it's the currency through which all fighting sports sell themselves.
But even trash talk can go too far. Cross that line and you end up with a circus like WWE or -- let's be honest -- modern boxing.
UFC boss Dana White clearly assessed the situation that way. In a statement, he said:
"The ongoing situation has escalated to a level that is unacceptable. As such, we are taking the necessary steps to reach out to both athlete camps and this situation is being addressed by all parties internally."
Did this shut McGregor up? It did not.
He kept feuding with Nurmagomedov on Twitter with yet more comments we won't publish here, as the flames in this personal vendetta dumpster fire threatened to engulf the whole sport.
The 30-year-old Irishman is due in court on April 10 for allegedly stealing and smashing a fan’s mobile phone in Miami in March.