BTS Of All The Glitz And Glam At The Gownlow 2018
Stepping into the stunning villa on the 33rd floor of Melbourne’s Crown Towers is like walking right into peak hour traffic.
The countdown to the red carpet is on and this luxury hotel room is abuzz with colour, a massive make up collection, the sweet scent of perfume and hair products and stylists, designers, hair and make-up artists, a photographer and a sea of smartphones capturing content for social media. There’s even a baby.
Away from ring light, a couple of star footballers enjoy a quiet beer on the couch before taking the walk of fame with their Brownlow babes down at ground level.
But the real MVP right here is style queen Lana Wilkinson.
Working on her eighth Brownlow, this year Wilkinson dressed the partners of four AFL captains Jessie Murphy, wife of Carlton’s Marc, Jordan Ablett (wife of Geelong’s Gary), Brit Davis (fiancé of Geelong skipper Joel Selwood) and Ruby Keddie partner of Greater Western Sydney’s Cal Ward.
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Preparations began two months ago and Wilkinson works with designers, sources accessories, co-ordinates hair and make-up and helps curate and oversee social media content.
“With social media now the volume of work has doubled because you’re managing creatives, social media, images and making sure dresses are reflected on social media the way they want.’’ Wilkinson said.
“We used to wait for the red carpet on TV and the morning shows the next day would validate your work but now it’s instantaneous and the pressure’s on.”
Her ethos is to accentuate a woman’s best version of herself and dress the person rather than pushing trends on to people.
“The girls are all at different stages of their lives and each have something to show that’s reflective of them,’’ she said.
“Jessie was pregnant last year, Brit and Ruby are newly engaged, their relationships have gone to a new level and there’s a sense of sophistication that comes with that and Jordan is pregnant and I worked with her on her first Brownlow.
“It’s nice to go on that journey with them.”
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That Monday in September kicked off at 9am for leading makeup artist Jade Kisnorbo, who had a production line of six women, spending anywhere between 25 minutes to an hour on each client.
“I’ll be honest, I just wing it. I work with the dress, draw on the individual themselves and the girls will bring some inspiration in as well,’’ she said.
“This year we’ve gone with quite effortless skin. Britt Davis had a really undone hair style, something you can re-create at home, so we then went with a signature lip, a deep rich red, coral cheeks and an amazing natural eye.”
Amongst all the glitz and glamour, it was gorgeous little eight-month-old Max Murphy who stole the show.
For the record, he was dressed in Huggies.
Feature Image: Karon Photography