Behind The White Picket Fence Of The TradWife Trend

Why do some women want to go back to the '50s?

They say nostalgia ain’t what it used to be. But the modern world can be a complex place.

So, many people are romanticising the past. Because if there’s one thing we can say with certainty about the past, it was a time we survived (despite the ever-present threat of nuclear apocalypse).

Which may explain the rise of the “traditional wife” or TradWife, the woman who’s rejecting the forward strides made by feminism and equal rights campaigns, and is retreating to the kitchen, in a floral apron, to fill the air with the scent of freshly-baked chocolate chip cookies.

And of course, the husband gets the first choice. Followed by the kids. With the baker putting herself last.

This movement isn’t simply stay-at-home mums having a Girl Power moment. To the TradWives, the key element is the traditional family structure, with the wife being subservient to her husband.

Never mind the cotton sun frocks, feel the repression!

Of course the women embracing the TradLife weren’t actually wives – in fact weren’t even alive - in the 1950s they so lionise. So what they are actually structuring their lives around is based on old advertising, which rarely included the psychological trauma or Valium addictions.

In fact, where does this traditional, home-spun lifestyle thrive?

Social media.

That’s right, the TradWife movement is, first and foremost, a hashtag. Instagram, Pinterest, Twitter, all the TradPlatforms.

Because while hand-drawn flyers taped to telephone poles may be more period authentic, it just doesn’t provide the opportunity to go viral.

Hey, just because you’re an all-sewing, all-baking 50s-esque housewife doesn’t mean you shouldn’t embrace modern technology.

And let’s face it, in the ‘50s, housewives were also equipped with all the latest gadgets.

You see, while TradWives are trumpeting the benefits of jacking in the 9-to-5 drudgery and getting back to the pleasures of housekeeping, many of them are hoping to monetise their picture-perfect lifestyle online, for an income stream that the past just couldn't provide.

But it might be worth remembering that it was actual 1950s women who were some of the major pioneers of feminism, who fought for respect and equality.

Because it may be a fine line between being a TradWife and…