Turns Out ASMR Might Be Good For You

It’s not just good for tingles in your neck and head, it might also help you have a happier life

ASMR or Autonomous Sensory Meridian Response, has been growing in popularity over the last few years. The tingling sensation in your head and neck brought on by certain sounds has gained such a following that now there about 13 million ASMR videos on YouTube, with hundreds being uploaded daily.

Videos range from chewing, swallowing, scratching, brushing hair and whispering… heaps and heaps of whispering.

Some videos are so popular that ASMR stars have risen to the forefront, with YouTube channel ‘Gentle Whispering ASMR’ clocking up 1.5 million subscribers and over 500 million views total.

But with heaps of people experiencing these little goosebumps, the science on the phenomenon has always been a bit non-existent until now.

A recent, world-first UK study shows people experiencing ASMR while watching these videos recorded a much slower heartbeat than those who don’t ‘tingle’. They also reported more positive emotions and feelings of better social connection.