This Melbourne Café Is Fighting Against Takeaway Coffee Culture

Café Napier Quarter wants us to return to a more traditional coffee culture

Café culture is a defining quality of Melbourne, but in recent years more people are choosing takeaway coffee, as opposed to sitting down to enjoy their cup of joe.

One Melbourne café, Napier Quarter, has decided to take matters into their own hands by phasing out takeaway coffee completely by December 21. So bad news if you just bought a Keep Cup!

The takeaway cup ban was initially inspired as a way to lessen the impact on the environment. It is estimated that Australia disposes of 1 billion single-use coffee cups each year, with 90 per cent of them ending up in landfill. The campaign has now evolved into a way of returning to traditional coffee culture.

In speaking with the Sydney Morning Herald, Napier Quarter owner Daniel Lewis said, “We are taking our references from classic European and Lygon street in the 1950s… You can certainly make time to sit down and have a coffee.”

According to Lewis, 25 per cent of Napier Quarter’s profit comes from takeaway coffee, so he’s either taking a calculated risk, or he’s very bad at maths.

“I’m trying to get people to savour the experience of having a coffee.”

In order to entice his customers to sit down for a coffee, he’s reducing the price to $3.50. According to Lewis, he’s so far been able to shift their perception.