Is Trumpy Bear Satire Or Genuine? Or Just Your New Best Friend?
In the Trump era, the line is more blurred than ever
What you need to know
- Just watch the ad
- No, really, watch the ad
- Did you watch it?
- Told you it was great!
It’s getting harder and harder to distinguish between the real news and fake news these days, and Trumpy Bear is the perfect example of this. For some, Trumpy Bear is an excellent piece of satire that mocks the US President and his supporters. For others, it’s the perfect way to show their support for Trump’s regime (sorry, ‘administration’) and serves as a delightful Christmas present.
If you haven’t heard of Trumpy Bear, please enjoy the most ridiculous advertisement ever made:
Trumpy Bear was first advertised in October last year, screening on the Animal Planet, Discovery and the Outdoors Channel, and has just made a resurgence after being aired on Fox News, just in time for the holiday season.
Though the advertisement is surely parody (the comb-over on the bear has got to be a joke), the creator of the bear, a person named V.L. Lange, prepared a ‘vision statement’ for the product that has been published by Snopes.
In the statement, Lange writes: “When President Donald Trump was elected to office as the first non-politician president, I felt it was time to name an American fearless grizzly bear after our new Commander in Chief.” Before adding quite emphatically: “No, this is not a joke.”
Which leads us to conclude that though the initial intention of Lange was for this product to be taken seriously, the marketing campaign devised by Exceptional Products – the Texas company behind the TV commercial – is surely deliberately ridiculous in order to mock Trump, and perhaps encourage liberals to purchase the bear ironically.
The ambiguity seems to be a very clever marketing ploy because, whatever your political persuasion, this is the toy for you. If you love Trump, Trumpy Bear is a sign of your devotion. If you hate Trump, Trumpy Bear is a sign of your disdain.