Brisbane Lions Statement

A statement from the Brisbane Lions regarding partnering with a betting company.

Before the Club signed Neds, we consulted Allen to see what he thought. He speaks about it in the podcast and said he was fine with it. He understands betting agencies and has nothing against them. “It’s a business.” You can listen to the podcast here:

The Club has partnered with Neds as a result of our previous co-major partner SOOW failing to reach their financial obligations. With the urgency around being ready for Round 1 of the AFL season, our commercial team was able to go to market and quickly find a local Brisbane business who saw the opportunity to join the Brisbane Lions for the 2019 season.

We understand some of the potential implications for partnering with a betting company, and want to assure you that minors will be removed from all communications involving betting offers, and Neds will be not be featuring in any of junior merchandise. You will also have the opportunity to opt out of sponsor offers in our email options within Ticketmaster.