A Look Inside The Mumm Marquee, Where The A-list Will Play During Cup Week
Welcome to Maison Mumm, the Birdcage’s first-ever Parisian Boutique Hotel.
As the Melbourne Cup Carnival approaches, all eyes are on the lavish builds and bespoke spaces of Flemington’s famed Birdcage. Bringing its exclusive and elusive glamour to the races, 2019 is set to up the ante with bold designs and rare experiences. But managing to stand out from even this luxe jostle of marquees is Maison Mumm, the race-tracks first-ever Parisian boutique hotel.
Inspired by the world’s most luxurious spots to stay, and pulled together alongside five creative Aussie innovators, Maison Mumm is promising to be the Birdcage’s most sought-after entry ticket.
Behind its lobby-like entrance –– except here, instead of charging you for the minibar, the check-in desk serves elegant flutes of champagne –– guests will be greeted by a concierge, coat and bag check and race book. There’ll even be a ribbon-cutting ceremony each day for guests to watch from the windows of this prestige maison, while other Birdcage-goers watch from the street.
Essentially there’s little doubt that as Mumm approaches its 10th year as the official champagne of the Melbourne Cup, its pulled out all the stops, making this its most opulent activation to date.
Dubbed a ‘degustation’ of premium experiences across the two-storey marquee, guests will be awed with a continuous roll-out of moments, from mouth-watering bites cooked up by Merivale executive chef Dan Hong, to pour of Grand Cordon Rosé champagne in the dedicated rosé rooftop beneath an abundance of bright flowers and verdant trees.
Designed by Nina Maya, that space will have an avant-garde, luxurious style that is bursting with attention to detail. Famed for her layered style with elegant touches of luxe, Maya will be bringing a colour palette and mix of textures to rival even the best Parisian hotel.
With a focus on quality and the small touches that make an experience, something the brand has been focusing on since its first cork popped open in 1827, Masion Mumm will even have a button for guests to press as a way to order a cocktail or even receive a ‘surprise and delight’ menu item in a custom red box, delivered by one of the hotel staff.
Joining Maya as part of the Mumm Collective creative team, which launched in September to share artistic ideas with the champagne house, is painter Alesandro Ljubicic whose textured and bright canvases burst with floral intricacies. In charge of the portrait space, you can expect to see your social feeds stacked with A-list guests posing in front of his vibrant creations.
Got your VIP pass? A gilded elevator will be on hand to whisk guests away to a private penthouse RSRVsuite where the champagne house’s prestige cuvees will be exclusively offered to those in the know.
Bringing the essential races fashion to the marquee is designer Dion Lee who has stitched together three stunning dresses inspired the avant-garde heritage of Mumm. They’ll be peeking through the windows, and available to buy in his boutiques. The collective will also see engineer Hayden Cox unveiling his bespoke Mumm ice buckets (no role more crucial than keeping all the bubbles cool) made from cast resin which mirror his surfboard principle design.
Pairing perfectly with a glass of champagne? An oyster bar will be shucking the delicacy live for guests to enjoy the spectacle.
Adding her unique and bold style is the final member of the Mumm Collective, model and TV presenter Kate Peck who will be co-hosting Maison Mumm.
As The Birdcage cements itself as part of the fabric of our spring, first five-star Maison Mumm champagne pop up seems like the only way we’d want to enjoy the races from now on.