'Bloody Terrible': Backlash As Female Shop Assistants Asked To Wear 'Menstruation Badge'

A suggestion female workers at a Japan Department Store should wear 'period badges' when menstruating has sparked public outrage.

The Daimaru Umeda department store in Osaka said it hoped to encourage staff bonding by giving female employees the option to wear a badge when they are having their period.

The badge, worn with the employee's existing name tag, features manga character 'Seiri Chan' -- which can be loosely translated as 'Miss Period'.

The proposed badge with manga character 'Miss Period'. Image: Twitter/ WWD Japan.

They hoped the knowledge that a staff member was menstruating would trigger sympathy from other co-workers, not anger from the general public and online community.

"Bloody terrible. Women don’t need period badges. Period," BBC journalist Emma Barnett tweeted in response to the idea.

"This is going way too far," another person wrote on Twitter.

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"It’s all kinds of wrong when a women employee at one department store has to put on a ‘period badge’ when she has a period during work. You can just image people saying she must in a bad mood because of PMS. Makes me sick to my stomach," said Twitter user Lala.

Twitter user Katie had a different badge suggestion for the department store.

The Department Store is now reassessing the idea after the public backlash.

"We received many complaints from the public. Some of them concerned harassment, and that was definitely not our intention. We're reconsidering plans now," said a male executive who declined to be named.

He also said the store had not intended to make the badge compulsory.

The Daimaru Umeda department store in Osaka, Japan. Image: Facebook/大丸梅田店 Daimaru Umeda.

The backlash comes as cases of workplace harassment have come under the spotlight in Japan, amid a shrinking workforce and changing values about gender roles and work-life balance. Companies are increasingly and publicly being criticised for bullying and gender discrimination.

With AAP. 

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