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Cows Are Being Fitted With VR Goggles To Increase Milk Production. No Bull.

A Russian farmer has fitted his cows with virtual reality goggles in the hope of increasing the quality and quantity of milk produced.

It might look like an elaborate joke, but according to a statement issued by Moscow's Ministry of Agriculture and Food, the trial is deadset serious.

The government cited research which they claim shows a link between a cow's emotional experience and its milk yield.

"Examples of dairy farms from different countries show that in a calm atmosphere, the quantity, and sometimes the quality, of milk increases markedly," the statement read.

Mooooooove please. Image: Moscow Ministry of Agriculture and Food

A team of IT experts, vets and consultants in dairy production teamed up to create these unique goggles, perfectly adapted for a cow's head shape and vision.

They were then fitted to a herd of cows at the RusMoloko farm in Moscow's Ramensky district. Believe it or not, they were shown what can only be imagined as rolling, green hills and open spaces.

The department labelled it a "unique summer field stimulation program".

"During the first test, experts recorded a decrease in anxiety and an increase in the overall emotional mood of the herd," the department said.

Basically the Moootrix. Image: Moscow Ministry of Agriculture and Food

Further tests will need to be carried out to confirm whether or not the goggles actually have an impact on milk production.

It's understood the developers are keen to expand the project if positive results continue.

It's not the first time farmers have gone that extra mile to keep their stock happy and stress-free.

In the United States, several farmers have installed rotating brushes to massage their cattle while in stalls. While in some Moscow suburbs, speakers have been installed to play classical music to the animals.