Victoria's Secret Fashion Show Cancelled For First Time In 24 Years
There's set to be a significant lack of Angels this Christmas season.
The Victoria's Secret Fashion Show -- famous for its iconic 'Angels' dressed in the global brand's lingerie -- has been axed for 2019 after the brand's parent company found sales don't spike after the catwalk extravaganza.
The decision was reportedly revealed during an L Brands earnings call when CFO Stuart Burgdoerfer said that while Victoria's Secret will continue to communicate with customers, it will not be on the scale of a fashion show.
“Did we see specific material impact on short-term sales response to the airing of the fashion show? As a general matter, the answer to that question is no,” Burgdoerfer said.
The Victoria's Secret show has aired annually on network television around the Christmas season since 1995, but has seen a decline in viewership in recent years.
In 2018, 3.3 million people tuned in to watch the show globally, down from 9.7 million viewers in 2013.
The blockbuster show has famously seen some of the world's most successful international models walk down Victoria's Secret runway, including Miranda Kerr, Adriana Lima, Alessandra Ambrosio and Naomi Campbell.
Australian Victoria's Secret model Shanina Shaik told The Daily Telegraph in July this year that the show had been cancelled. L Brand did not confirm Shaik's claims at the time.
It's unclear if the show is cancelled just for 2019 or indefinitely, but Shaik said in July that she is "sure" something similar to the famous show will be planned in the future.
“But I’m sure in the future something will happen, which I’m pretty sure about. I’m sure they’re trying to work on branding and new ways to do the show because it’s the best show in the world," she said.
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