Free The Fart: India Holding Farting Contest To 'Normalise The Process'

In a contest for the ages, India is about to crown its best "fartist" and there's a pretty nifty reason for it.

The competition is called What The Fart -- or WTF for short -- and is due to be held in the Indian state of Gujarat this coming weekend.

Participants will have just 60 seconds to prove their worth. Those who manage to make the loudest, longest and most musical bottom burp will take home a trophy and up to RS 15,000 cash -- roughly 300 Aussie dollars.

Of course, the competition is about laughs first and foremost, but singer and event creator Yatin Sangoi, 48, said it's about more than that. He wants to reshape cultural norms.

Photo: Fart Competition (Surat chapter) via Facebook

"I farted in the middle of watching a movie with my family and one of them laughed and said that if there was a contest, I would’ve won," he told VICE.

"That’s when it hit me that while fart contests happen in countries like China, UK and US... we don’t have anything like it in India."

Sangoi explained that while ass acoustics used to be a common public practice "20-25 years back", now they're considered "gross" and those who bark in public are shamed.

"I want to normalise the process of farting," he said.

The contest has been met with mixed reaction -- some supported it, others were simply left stunned.

READ MORE: Here's What Happens When You Hold In A Fart

According to the Hindustan Times, more than 50 people have registered and paid their fee - with almost equal participation from men and women.

Sangoi has urged contestants to prepare by eating plenty of radishes, beans and boiled potatoes.

The unlucky job of judging will go to a stand-up comedian and local doctors.

Photo: Getty

While Australians are full of fart jokes, 10 daily has conducted an extensive search of a similar event on home soil with no success.

But we did confirm earlier this year that yes, everyone farts, everyone, and holding them in could be harmful.

If you are desperate for such a competition and are free to fly to India for the weekend, the signup form is here.

Good luck.