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Ice-Cream Licking Copycat Arrested

A recent viral video of a teenager licking ice cream before putting it back in a grocery store freezer has spawned copycats.

A 36-year-old Louisiana man was tracked down by police after filming himself licking the contents of a Blue Bell ice cream container and moving his fingers inside before returning it to the refrigerator.

Lenise Martin III -- who can be seen smiling throughout the video -- was taken into custody by Assumption Parish Sheriff's Office (APSO) deputies on Saturday local time, CBS affiliate WAFB-TV reports.

Investigators claim after management became aware of the video, Martin returned to the store and presented a receipt to prove he had purchased the ice cream.

But after the store contacted authorities, he was questioned and subsequently charged with unlawful posting of criminal activity for notoriety and publicity and tampering with product.

Martin reportedly remains in jail and will have bond set by a judge Monday.

There have also been multiple unconfirmed videos, many labelled as attention-seeking stunts, of people licking and scooping out ice cream with their hands.

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It's the second viral run-in Blue Bell ice cream has had with an unsolicited tongue.

Last week, people in social media were outraged by a video -- viewed more than 10 million times -- of a Texas juvenile laughing whiling opening a tub of ice cream, before licking the inside, putting the lid back on and putting it back in the freezer.

"Lick it, lick it," encourages the person, unseen, filming the video. "Oh, you foul."

Footage of the original incident was widely shared on Twitter.

Unlike other brands in the U.S., Blue Bell does not have plastic seals on top of their ice cream within the carton. However, the company assured customers it would be difficult to accidentally purchase a product of theirs that had been tampered with.

"During production, our half gallons are flipped upside down and sent to a hardening room where the ice cream freezes to lid creating a natural seal," a company statement said.

"The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable."

Regardless, some U.S. supermarkets are going the extra mile to ensure the viral trend doesn't continue.

"Store clerks had to lock the freezers after the recent trashy trend of people going around stores, opening containers and licking the top of the ice cream before putting it back," one Redditor posted, along with a photo of a locked store freezer.

"Please see employee for help," a sign on the door reads.