You'll Never Guess What This Bizarre Ad Is Trying To Sell
The internet is losing its collective mind over an advertising firm's dramatic way of selling -- a certain product.
We won't spoil the surprise, because you should watch this video yourself and try to figure what this is marketing for.
A three-year-old commercial from the makers of [REDACTED] is going viral because it could almost be mistaken for an emotional and beautifully shot short film.
On Friday, Ryan Simmons -- a video director for SB Nation -- shared the video to Twitter, triggering an outcry of disbelief and confusion.
"Got another capitalism greatest hit," Simmons said.
"I will give you one hundred thousand dollars if you can guess the brand by the end."
We can't offer you any similar prize money, but take a go.
Did you watch?
Yes, it's for Subway. The sandwich shop.
At just over two minutes long, the ad begins with the birth of a child, before following him as he grows into a young man.
It's all in there -- learning to walk, shave, pee outside(?), as well as the ups and downs of young love, heartbreak, and friendship.
The carefully considered camera angles, soft lighting and orchestral soundtrack wouldn't look out of place in an arthouse film.
Once you have bonded with this man and become invested in his budding life, the commercial comes to an end as he walks into a Subway shop.
"Everyday, life asks the same question: What are you going to try today?" the voiceover says.
There are some emotional rollercoasters you choose to take part in: the annual John Lewis Christmas advertisement, Bette Midler's classic 1988 film Beaches, and most Adele albums are some that spring to mind.
As viewers on social media pointed out, Subway ads are not typically on that list.
Originally made in 2016, the commercial was created by creative agency Stink, in collaboration with Subway's Brazilian team.
“We’re excited for the storytelling and creativity that takes place around the world, from this story in Brazil to dedicated Franchisees in the United States and our culinary innovation taking place globally," Subway said in a statement on Friday.
The situation is similar to when Windex has audiences wiping away tears -- not windows -- with the emotional story of a father watching his little girl grow up in 2017.