YouTube Bans Dangerous Pranks After Viral Bird Box Challenge
YouTube's guidelines have been changed to discourage users putting themselves at risk for views.
The video sharing platform's FAQ guidelines have been changed to include content which shows 'dangerous challenges and pranks' to now be banned.
"YouTube is home to many beloved viral challenges and pranks, but we need to make sure what’s funny doesn’t cross the line into also being harmful or dangerous," YouTube said in a blog post.
"We’ve updated our external guidelines to make it clear that we prohibit challenges presenting a risk of serious danger or death, and pranks that make victims believe they’re in serious physical danger, or cause children to experience severe emotional distress."
The new section of guidelines outlines "challenges that encourage acts that have an inherent risk of severe physical harm" and "other acts that may result in serious injuries" as videos it will not permit.
Prank videos where people genuinely believe they are at risk of harm are also banned.
"Challenges that present an apparent risk of death are not allowed on YouTube," the guidelines said.
"Content that features a child participating in dangerous challenges that pose an imminent risk of injury or bodily harm are also not allowed on YouTube."
Earlier in the month Netflix begged users to put their safety first if they were doing the now-viral 'Bird Box Challenge'.
"Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," it tweeted.
Police in the U.S. also issued the same warning after a teenage girl crashed her car while driving blindfolded, reportedly while doing the challenge.
The challenge -- which involves doings tasks while blindfolded -- went viral after the Netflix movie Bird Box was released in December.