How Did Ivanka Trump Get It So Wrong?

It may look like a sweet photo of a mother with her child, but there is more to it.

The photo of the U.S. President's daughter Ivanka Trump with her two-year-old son, Theodore has attracted backlash online.

It has been labelled offensive and hurtful due to the timing of the post.

Trump  posted the image as the U.S. Department of Health and Human Services  had just admitted it had lost track of almost 1,475 who had crossed the U.S.-Mexico border without an adult, referred to by the agency as 'unaccompanied alien children'.

The children had been placed with sponsor families but the agency has said it can not, with certainty, determine their whereabouts at the moment.

The hashtag #WhereAreTheChildren has taken flight as a result with calls to track down the children and change such harsh policies towards migrant children.