World's Oldest, Largest Dating App You Might Not Know About
Badoo claims to be the world's most widely-used dating network, with over 419 million registered users in 190 countries across 47 different languages.
Badoo's features resemble those of other popular dating apps like Bumble, Tinder and Happn but it started before all of them in Russia in 2006.
The app aims to help people connect with others whether it's for romance or friendship. When a user first logs into the app it asks what they're looking for -- love, friendship or just a conversation.
The app's main features include:
- Location Tracker: users are able to connect with people who live nearby and even see whether they have crossed paths in the past with the 'Bumped Into' feature. This is very Happn-esque.
- Encounters: here users can swipe left or swipe right on people's profiles just like Tinder. If there is a mutual 'right swipe' users are notified of a match.
- Verification: there are a number of safety features aimed to encourage users to confirm they are real people, just like on Bumble.
- Search: this allows users to see who is on the app in their city or other cities.
- Video Chat: this is a pretty unique feature. In 2017, Badoo added the option for users to video chat with each other once messages were exchanged.
There are also a number of paid features, which give users the chance for their profiles to more prominent on the app in the hope of getting more connections.
Badoo has attracted criticism for an apparent lack of user privacy. A 2009 study from the University for Cambridge gave Badoo the lowest score for privacy of the 45 social networking sites examined.
It made headlines in Australia recently for all the wrong reasons. A woman was allegedly held hostage by a man she met on Badoo for four days after the pair had started a relationship.
Online reviews for the app are mixed.
One user who gave the app a full five stars said it was a "great place" to meet people as it's different from regular online dating.
Many reviewers noted there are plenty of "fake profiles" and one even claimed the "fake outweighs the real but if you look long enough you will find the real ones".
One user called the app "invasive".
The mixed reaction to the 13-year-old app doesn't seem to have users too phased. Badoo claims it has 300,000 new daily signups and 60 million monthly active users globally.
10 daily has contacted Badoo for comment.
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