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Cricket Australia Launch Campaign To Celebrate The Southern Stars' 'Unbreakable' Bond

The Australian women's cricket team is known for their winning ways, but it's the friendships between the players that make their sport special.

The United Nations declared October 11 as 'International Day of the Girl' in 2011, to recognise the rights and unique challenges girls face around the world.

This year, Cricket Australia is launching its own 'I Will Be A Best Mate and Teammate' campaign to coincide with International Day of the Girl.

The campaign video shows the "unique and unbreakable bond" the players have with each other on and off the field, Cricket Australia said.

It is aimed at highlighting the importance of these friendships between players for young girls in grassroots cricket to follow in their footsteps.

“We hope that by showcasing natural friendships forged as a result of playing together, it entices girls to pick up a bat and ball and give cricket a go," Southern Star Rachael Haynes said.

Cricket Australia is working towards a gender-equal sport, with just as many girls playing as boys.

The campaign celebrates the ever-increasing rise of female participation in the sport. This year, females make up 30 percent of participants around the country.

Australia celebrates their victory in the Women's Ashes. Image: PA

For Haynes, having fun on the field is just as important as winning matches.

"Sometimes that (the spirit of the game) can get lost when there's fierce rivalry between teams or the competition is really hot for spots," she told 10 daily.

"But it doesn't mean that you can't have friendships or share a bit of a laugh and keep it nice and light on the field.

"Playing professional sport, you want to win but it's also about enjoying the contest and enjoying what you get to do."

Rachael Haynes celebrates her maiden century, October 7. Image: AAP

These days, modern sport comes with the eyes of television cameras and social media, and Haynes said it is important to rally around teammates when they've had a bad day at the office.

"It's about making sure you encourage someone, and if you can see someone going through a tough time it's about being a good friend and supporting them and making sure they are okay," she said.

Cricket Australia's campaign comes at an exciting time for the sport.

The first standalone Women's Big Bash League kicks off on October 18, and Melbourne will be home to the ICC Women's T20 World Cup next year.