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Emotional On-Air Tributes Following Danny Frawley's Sudden Death

Some of the AFL's fiercest characters choked back tears and others were too distraught to speak in public.

Danny Frawley's death in a car crash on Monday afternoon has left the game shattered.

There were soon widespread tributes for the knockabout potato farmer from Bungaree, who was known more by his nickname Spud than Danny.

The former fullback, nicknamed Spud, was sadly killed in a single-car crash when his ute his a tree near Gordon, 20 kilometres east of Ballarat, on Monday afternoon.

Saints CEO Matt Finnis (left) and President Andrew Bassat speak to media about the sudden death of former St Kilda player and Richmond coach Danny Frawley. Photo: AAP

The former Richmond Coach had turned 56 just one day earlier, on Sunday.

No-one else was in the car at the time and investigators are working to determine the exact cause of the crash.

READ MORE: Former Footy Great Danny Frawley Killed In Car Crash

Frawley was remembered for his infectious personality and as a country bloke who wore his heart on his sleeve.

There were memories of Frawley's humour, but the overwhelming emotion on Monday night was one of profound grief.

A tribute is seen at the St Kilda Football club after the sudden death of former St Kilda player and Richmond coach Danny Frawley. Photo: AAP

Fox Footy colleagues Jonathan Brown and Paul Roos struggled to keep their emotions in check during a tribute segment and Brown, renowned as one of the AFL's toughest players, at times could barely speak.

Brown's tears were visible as he spoke of Fawley, especially his ability to bring smiles to the faces of children as they travelled Australia attending AFL clinics.

Danny Frawley died, aged 56. Photo: Getty

Neroli Meadows looks visibly shaken as she reported on his death on AFL Tonight.

A statement from Crocmedia, with which Frawley was associated for many years, paid tribute to their "great friend".

"Danny was simply loved. A true Australian character, a brilliant entertainer, a selfless father, husband and friend," spokesman Craig Hutchison said.

He is survived by his wife, and three daughters.

-- With AAP