Former Footy Great Danny Frawley Killed In Car Crash

Former St Kilda champion and Richmond coach Danny Frawley has been killed in a car crash in Victoria.

The former fullback, nicknamed Spud, was sadly killed in a single-car crash when his ute his a tree near Gordon, 20 kilometres east of Ballarat, on Monday afternoon.

He had turned 56 just one day earlier, on Sunday.

No-one else was in the car at the time and investigators are working to determine the exact cause of the crash.

Photo: Twitter

Frawley, nicknamed Spud because he grew up on a potato farm, played 240 games for St Kilda before coaching Richmond to the 2001 preliminary final.

He went on to commentate the AFL for Triple M, Fox Sports, SEN and the Nine Network as well as work part-time as a defensive coach with his beloved Saints.

A statement from Crocmedia, with which Frawley was associated for many years, paid tribute to their "great friend".

"Danny was simply loved. A true Australian character, a brilliant entertainer, a selfless father, husband and friend," spokesman Craig Hutchison said.

He is survived by his wife, and three daughters.

The cause of the crash is not yet known.

Frawley's death was confirmed officially on Monday evening, but word of his death had circulated on social media for a short time beforehand.

Fans, friends and former colleagues quickly paid tribute to the star, sending condolences to his family.

With AAP.