The Ingenious Way These Italians Are Helping Find Missing Kids
An estimated 8 million children are reported missing around the world each year, according to the International Centre for Missing and Exploited Children.
Italian football club A.S. Roma is using its social media throughout the sport's transfer season to bring awareness to these names.
During transfer season, fans eagerly await announcements about the players their team buys, with eyes glued to news and social media.
Roma has a reputation of having a innovative social media methods during this time -- in 2017 it posted strange videos for player announcements and in 2018 it used deliberately lo-fi and bad photoshop pictures to make its announcements go viral.
But this season, the three-time Serie A champions has harnessed its popularity and teamed up with the International Centre for Missing and Exploited Children in the U.S. and Telefono Azzurro in Italy.
Each time the club announces a new player on Twitter, it is also posting the names and photos of missing children.
"The club will release two videos per player announcement through its social media accounts -- one featuring Italian children, and one featuring American teenagers," Roma said in a statement.
"The club is currently in talks with a British charity about providing information and photos on more children currently missing in Europe."
Since the Italian transfer window opened on July 2, the team has used this method for its three announcements, with each tweet being shared thousands of times world wide.
The Italian transfer window closes on August 23.