James Hird Hit While Riding His Bike In Richmond

It's the second bike accident in three years for the Essendon club legend whose legacy was tainted by the supplements scandal.

James Hird has been hit by a car while riding his bike in the Melbourne suburb of Richmond on Wednesday afternoon.

The champion Essendon player and captain -- who was coach during the supplements scandal in 2012 -- reportedly suffered a broken wrist and knee injuries.

An Ambulance Victoria spokesperson said paramedics were called to an incident at 2.57pm, and that a man in his 40s was taken by ambulance to the Epworth Hospital.

It's the second time in just over three years that Hird, 45, has come to grief on his bike in the same part of Melbourne. In 2015 he was involved in a bike crash in South Yarra -- just across the Yarra River from Richmond.

On that occasion he suffered concussion.

Wednesday's crash happened while Hird was riding in the bike lane on Burnley Street in Richmond. A police spokesperson said "a car was turning left onto Palmer Street when it struck the cyclist".

Police described Hird's injuries as "non-life threatening".