New First Homebuyers Deposit Scheme Announced At Liberal Launch

Several Liberal Party figures skipped their party's election campaign launch, as the Prime Minister outlined a new policy to benefit first homebuyers.

There's just six days to go until election day, but Sunday was the day for the Liberal Party's official campaign launch, in Melbourne.

Much has been made about the no-frills launch, with former Prime Ministers including Tony Abbott, Malcolm Turnbull and John Howard not part of proceedings. Photos from the event got people talking, with large sections of the auditorium appearing empty.

Network 10's political editor, Peter Van Onselen, said his photo was taken at the start of the event, as the launch was just kicking off.

Around 450 people were said to be in attendance at the venue, and the sections at the back were kept open so that media could move around and shoot vision at the rear.

The audience in attendance were energetic, laughing along as speakers like treasurer Josh Frydenberg and Sarah Henderson -- MP for the seat of Corangamite, the Melbourne electorate the launch was being held in -- warmed up the audience with a few jokes.

Even Malcolm Turnbull's daughter, Daisy, had a laugh at a joke about the crowd.

Labor leader Bill Shorten was also in Melbourne on Sunday, and couldn't help poking fun.

The Coalition is focusing on economic management, as Scott Morrison highlighted his family to officially launch the campaign.

The prime minister was joined by various coalition cabinet colleagues and hundreds of party faithful for the launch in Melbourne on Sunday morning.

His wife Jenny and their daughters, Abbey and Lily, along with his mother Marion, were also in tow for the Mother's Day event.

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The four main women in his life introduced the prime minister to the crowd after a video presentation focused on Morrison and his family was played.

"They are the women in my life. I couldn't love them more if I tried. And they couldn't love me more if they tried," he said as he wished all Australian mothers a happy Mothers' Day.

Morrison outlined a new policy in the launch, a plan to allow first homebuyers to save up just a five percent deposit to secure a property.

Earlier, Henderson, who is fighting to hold onto her Victorian seat, was chosen to introduce the prime minister.

"Ladies and gentlemen, how good is Scott Morrison," she told the laughing crowd, borrowing one of his favourite catch phrases.

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Henderson talked up trust, economic management and secure borders.

Taking a direct shot at Opposition Leader Bill Shorten, she described the May 18 election as a choice between Scott Morrison and "the Bill Australia cannot afford".

Morrison gives flowers to his wife Jenny (left), mother Marion (centre) and two daughters during the Liberal Party campaign launch. Photo: AAP

Treasurer Josh Frydenberg received a standing ovation when he took to the stage, using his speech to hammer Labor for its platform of higher taxes.

"This is no normal election. This is an election which will shape the future of our country," Frydenberg said.

"So this election, on 18 May, the choice for 25 million Australians could not be clearer.

"Vote for Scott Morrison and the coalition government for a stronger economy and a brighter future."

Anti Adani protesters outside the campaign launch. Photo: AAP

Nationals Leader Michael McCormack was also on hand to talk about the coalition's "plan, passion and positivity" to serve another term in government.

McCormack described the prime minister as a man who "gets things done" and cuts through the bureaucracy, highlighting his efforts on tackling the drought.

Former prime ministers Howard, Abbott and Turnbull were noticeable absentees at the launch.

But anti-Adani protesters were on hand to rally against the controversial coal mine project in Queensland.

With AAP.

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