Has Scott Morrison Copied NZ With Those 'Back In Black' Photos?
If there's one image of Scott Morrison left in the minds of Aussie voters this week, it would have to be the PM's new 'Back in Black' album cover. But it might not be an original.
On Tuesday, the Prime Minister released a moody set of black and white self portraits on social media accompanied by the 'Back in Black' slogan, ahead of an announcement the Budget would be returning to surplus for the first time in 12 years.
But it appears ScoMo has drawn inspiration from his fellow pollies in New Zealand.
NZ Nationals member Sam MacDonald pointed out the image bears direct resemblance to a campaign rolled out by then Prime Minister John Key back in 2014.
"How's this!" he wrote on Facebook, sharing the photos side by side.
MacDonald told 10 daily he didn't think "for a moment" his Facebook post would get picked up by Australian media.
Kiwi photographer Dave Richards shot the then-Prime Minister's photo at a Young Nationals event in 2014.
He called it a "fast and fun shoot" with "such a busy subject".
"We had only four minutes to get the shot, which we somehow managed in just under two minutes," Richards wrote on Facebook in May that year.
Key's image was used in a black-and-white campaign and that all-too-familiar slogan.
It's not the first time Morrison has been ridiculed for promotional images. In January this year, an image on the Prime Minister's website showed Morrison, his family, and a pair of very obviously doctored shoes.
Morrison later joked that he "didn't ask for the shoeshine", with a spokesperson telling 10 daily the image was edited without his or his office's knowledge.
10 daily has contacted the Prime Minister's office for comment, and will update if we hear back.
Featured image: Facebook / Scott Morrison (ScoMo)