How You Drinking Beer At The Pub Can Help The Farmers
Now you can raise a glass for a good cause, with a charity campaign sending money from beer sales to drought-stricken farmers doing it tough.
Over the weekend of October 25-27, hundreds of pubs nationwide will take part in the 'Let It Pour' campaign for drought relief. Money raised will go to a fund organised by Rotary and administered by Bendigo Bank, with venues to raise cash through beer sales, sausage sizzles and other family activities.
The Great Northern Brewing Company is donating 1000 kegs of beer to the campaign after Let It Pour raised $1 million last year.
"People living in North Queensland know only too well the devastating effects of extreme weather events – be it drought or floods or cyclones," said outback adventurer and Great Northern Ambassador, Matt Wright.
"More than ever, we need to show that true-blue Aussie spirit of helping our mates and Let it Pour is a way for everyone to lend a hand. All you need to do is buy a beer and you’ll be helping a farmer."
Large parts of the country remain in the grips of a stifling drought. The Bureau of Meteorology reported this week that rainfall in September was "below to very much below average for most of Australia", with record low rainfall in many areas across the Murray-Darling Basin.
"Water storages in the northern Murray–Darling Basin extremely low, with no significant inflows during September. Above-average September rainfall in Sydney failed to replenish its major water storages," the BOM said.
Wright reminded people that those in the regions are still doing it tough, as "farms are destocking, businesses are shutting and families are hanging on by their fingernails."
Philip Archer, from Rotary, said the funds last year went to worthy causes, and would again in 2019.
“Last year, funds were given to people who needed help with everything from feed and water for livestock to school supplies for children, repairs for their farm machinery and food for their dinner tables,” Archer said.
“They were overwhelmed and incredibly touched by the generosity of Australians in both urban and regional centres and found great comfort in their show of support as they turned out in droves to events across the country."
The fundraiser is one of many running through the country for drought relief, and in a similar vein to the 'parma for a farmer' campaign which raised $1 from pub meals to benefit Rural Aid's Buy a Bale campaign.
Great Northern’s Antonia Ciorciari said the brand had begun in Queensland and was honoured to be lending a hand to regional areas still struggling.
"Let it Pour is our way to give back to some of the very people who have been our biggest supporters and we want them to know we are behind them," she said.
"Wherever you are in Australia on October 25 - 27, find your nearest pub or club hosting a Let it Pour event and raise your glass to their incredible resilience as we all wish for better times ahead for our farmers."
A list of participating venues is listed on Let It Pour's website.