A Cut Above: Aussie Hairdresser Wins 'International Hair Influencer Of The Year'
Sydney woman Natalie Anne started her salon in her parents' garage. Now she's been crowned International Hair Influencer of the Year.
On Monday night, Natalie Anne and her husband Arthor Adams attended social media's night of nights at the American Influencer Awards in Los Angeles.
Natalie Anne, who has amassed more than 500,000 followers on Instagram showing off her incredible hairstyles, took out the coveted gong for International Hair Influencer of the Year.
Walking the carpet with celebrities and the biggest names on social media, including Kim Kardarshian and Tyra Banks, Natalie Anne said it was "surreal".
"Normally I do the hairstyles for the people who do the red carpet," she told 10 daily just hours after winning her award.
Frankie Grande, the influencer brother of Ariana Grande, presented the award to Natalie Anne.
"It was incredibly exciting and really unexpected," she said.
"I was randomly nominated, but I'm still unsure by who."
Natalie Anne has worked with celebrities and some of the biggest influencers in the world, like Desi Perkins who has a following just shy of four million people.
"I worked with TLC, and I grew up with their posters on my wall, so it was surreal," she said.
But her rise to fame and success has been a "long journey".
Natalie Anne grew up in Moorebank in Sydney's south west, surrounded by a family of hairdressers before entering the industry professionally.
"I started probably from eight years old (with my family)," she said.
"I worked for Toni & Guy and I had incredible training."
Four years ago, Natalie Anne started her own business working out of her parents' double-garage.
Before the age of social media, Natalie Anne relied on word of mouth to grow her business.
"I managed a night club so I would style all the girls' hair before they started work," she said.
Natalie Anne began utilising social media, turning to Facebook, Instagram and MySpace to share her hairstyles.
That social presence soon turned into paying customers.
Now Natalie Anne is the proud owner of 'Natalie Anne Salon' in Sydney's inner west and has a staff of 15.
To get an appointment it's a 12-week wait. For bridal hair, the bride better be prepared for a long engagement because it's an 18-month wait to get through the doors.
While Monday's award is celebration of how far Natalie Anne has come, it is also a celebration of the growing industry of beauty influencers in Australia.
"It is really important for us to have a voice because we have a smaller population it make that harder for us to do that," she said.
"This is a stepping stone for so many other beauty influencers."
Natalie Anne is a firm believer is sharing tips and tricks with others in the industry.
"I'm not scared to share my craft with the world and I am constantly teaching others," she said.
"The less secrets there are the more beautiful people there are in the world."
And how is Natalie Anne and husband going to celebrate her award?
"I'm going to go eat an In-N-Out Burger," she said.