FOMO Is Dead: More Aussies Say They Prefer To Stay In Than Go Out
Netflix and takeaway on the couch is the perfect Friday night for many Aussies, with new research confirming 'staying in' has officially replaced 'going out'.
More and more Aussies are saying no to concerts, meeting friends for a movie and hitting the shops - with many preferring to spend their money on a night in with their favourite TV shows and eats.
A new report into the mobile spending habits of Australian shoppers has revealed more people are prioritising convenience and comfort when they spend money.
The 2019 PayPal mCommerce Index, commissioned by the online payment company and conducted by market research group Ipsos, surveyed 2,000 Aussies and 22,000 consumers worldwide.
It found 68 percent of respondents shopped on their mobile phone from home, with 40 percent doing so while watching TV on the couch.
About 38 percent shopped from their bed.
When it comes to their purchases, it appears Aussie shoppers are waving goodbye to the concept of 'FOMO' (Fear of Missing Out), and embracing so-called 'JOMO' (Joy of Missing Out).
According to the annual report, concert and theatre tickets dropped ten percent in 2019 to 38 percent, while flights and hotels also decreased by 21 percent.
Instead, more Aussies opted for at-home subscriptions such as Stan, which rose from 22 percent to 30 percent. Home delivery grocery services also rose by 32 percent.
PayPal spokeswoman Jess Rix said it was clear convenience continued to drive shoppers.
"Why would we (leave the comfort of our homes) when we all have the equivalent of a limitless shopping centre sitting in the palm of our hands and only a click away," she said.
Ella Russell Kennedy, 26, lives in Sydney's east. She said she doesn't like going out during the week anymore and had limited time on the weekend.
"If I look back on my life, my early 20s were all about eating out and being out every night of the week," she told 10 daily.
"As you get into your late 20s, work becomes more stressful and time is more important."
Russell and her partner are fans of food delivery service 'Hello Fresh'. When Friday night comes around, she said they'll often choose to order food and watch a movie on Netflix rather than spending money at a cinema.
"I think this is happening more and more," Russell Kennedy said.
"I think it's a combination of people having less time, and things getting easier. We have so many options these days."
As the retail industry faces a shake-up, there are claims e-commerce has turned Australia into a nation of lazy shoppers.
But PayPal's Rix disagreed.
"With our busy lifestyles, it's more the case that we want to be able to buy the things we need whenever and wherever we want and have access to everything in one place," she said.
For Sala Rankine, 25, staying in comes down to saving money.
"I would much prefer to have a quiet night than go out and spoil my week's budget on a night out," she told 10 daily.
"I think there is this perception it's a laziness thing, but for me, dropping by Aldi on the way home and watching a movie is more about saving."
Rankine works in hospitality in Brisbane and said the likes of Deliveroo and UberEats are affecting fine-dining.
"It's concerning for venues and restaurants ... We're definitely seeing an older demographic who value sitting down for a meal together whereas younger crowds are generally in for birthdays and anniversaries," she said.
But at the end of a busy week, Russell Kennedy is able to put her concerns to bed.
"I look at my parents who still find the novelty or ordering an Uber rather than hailing a taxi such a joy, and yet we order Ubers like its second nature," she said.
"But at the same time, if I've been at work all day, have gone to the gym, and feel like ordering a pizza on Friday night, I feel like I deserve that."
In its fourth year, the report also found more than half of Aussie consumers shopped based on their environmental and ethical values.
About 66 percent of shoppers aged between 18 and 35 made "conscious" decisions last year, compared to 46 percent of shoppers aged over 50.
“There’s a new wave of consumer behaviour and it’s being driven by the young," Rix said.