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People Think This ABC Clip Of A Live-Streamed Car Crash Is Real

A viral video currently doing the rounds shows a girl driving a car while live-streaming on Facebook.

She's singing to handful of people watching her stream, when suddenly, she flips her car. A few more people join the stream. Then, several thousand. "Holy sh*t" one person comments. Another: "Did that really just happen?"

Except, it didn't happen. The girl, 'Lucy', is Australian actress Charlotte Nicdao, and the clip is from new ABC show Content, from the same team behind children's animation sensation Bluey.

Content is the world's first television show designed to be watched on mobile. It follows Lucy as she goes from ordinary millennial to viral star, and through clever camera work makes it look exactly as though you're watching your own phone, if that makes sense. It's like we're FaceTiming Lucy, in between checking Facebook and emails.

So clever is the camera work that since the clip went viral, thousands of people appear to think a girl actually crashed her car while live-streaming on Facebook.

Lucy live-streams her car accident by, er, accident. Photo: ABC.

A tweet telling Lucy not to "stream and drive" has more than 13,000 likes and more than 9,000 retweets.

A Reddit thread has users debating whether or not the clip is 'fake', looking for markers to verify it.

"I think we're so used to fake we don't know what real looks like anymore," one person said.

READ MORE: The World Of 'Deepfake' Videos Is Growing At A Scary Pace

"Just watched with sound," replied another.

"Seems like she's acting huh. And her hair isn't all upside down, kind of looks pulled up. But man, the broken glass detail and the blown out lighting outside so you can't see the inversion. If it's fake, it's excellent."

On Twitter, one person even went so far as to claim the accident wasn't her fault, even though using a phone is illegal on Australian roads.

"She was looking at the road at that time [of the accident] and it looks like somebody t-boned the sh*t out of her."

Content stars Australian actress Charlotte Nicdao. Photo: Ludo Studio.

Creator Daley Pearson told 10 daily it was "ridiculous" that it was going viral for real, and then laughed, changing tack.

"It's real. That's my statement."

In reality, the team fed out a few clips, hoping something would be picked up -- but had no idea it would go this far.

"It was exciting to see it come back," Pearson said.

READ MORE: How Two QLD Blue Heelers With A Modern-Day Dad Are Taking On Peppa Pig

"The irony is sickening. The show was about a girl going viral, and now she is again. One person [who believed it was real] said that 'society was coming to an end' -- that was my favourite comment."

Although the premise seems to be an exploration of the pitfalls of social media, akin to the Black Mirror episode 'Nosedive', or the criminally underappreciated film Ingrid Goes West, Pearson said it's neither a celebration nor a condemnation of social media.

Ingrid Goes West, starring Elizabeth Olsen and Aubrey Plaza, is a dark comedy about Instagram fame.

"The show is about two best friends and their relationship," he said.

"We hope that the show has a pretty even view on social [media] and technology, [but] it's this character's choices that are making her do these things. Technology and social doesn't make you do anything. It exposes you."

In the opening minutes of the show, Lucy accidentally likes an old photo of her recently engaged ex boyfriend. Show me a scarier millennial horror story, I'll wait.

"He'll have so many notifications right now he won't even notice," her best friend reassures her.

The format is so convincing, following Lucy flicking through her camera role, choosing music, calling her friend, and of course, live-streaming, that at times you'll fight the urge to start using your phone yourself.

Just try watching this on your phone and not... trying to use your phone: Content.

It might look seamless, but that's down to roughly nine months of work by Pearson and the team at Ludo Studio.

"It took a lot of unnatural work to make the phone work seem natural," Pearson said.

"It's basically an animated show, but on your phone."

For that kind of work, what better reward than people believing the clip is real?

The first episode of Content is available on ABC iView now.

Contact the author: abrucesmith@networkten.com.au