Woman Falls Off Cliff To Her Death At Popular Sydney Walking And Selfie Destination

Authorities have confirmed a woman, believed to be aged 27, has died after plunging several metres in Sydney's east on Saturday morning

At around 11.20am authorities were called to Diamond Bay Reserve, Vaucluse after reports a woman had fallen off a cliff.

NSW Ambulance, Polair and Westpac's rescue helicopter responded and worked together to reach the woman.

PHOTO: Facebook (Bondi Local Loop)

Many locals and visitors photographed and took videos of the operation, one of which includes the sound of a woman screaming in distress.

Ambulance NSW told 10 daily the woman died at the scene.

At this stage, what caused the fall is unknown but a NSW Police spokesperson told 10 daily it was likely a 'misadventure'.

Police have been told by witnesses that the woman may have been taking photos when she fell.

The woman has yet to be formally identified as police launch an investigation into her death.

In June this year, Waverley Council said it would crack down on thrill-seekers risking their lives for a picturesque selfie at Diamond Bay.

The council passed a motion  to investigate a range of measures to halt recurrent incidents where tourists and photography enthusiasts fell and were either killed or injured.

PHOTO: Instagram

The hashtag #diamondbay brings up tens of thousands of public photos on Instagram of scenic photos of people posing on the cliff's edge.