Advertiser Drops Alan Jones Over Jacinda Ardern Comments

A major advertiser has dropped shock-jock Alan Jones' 2GB radio program following controversial comments he made about New Zealand Prime Minister Jacinda Ardern.

ME Bank announced on Twitter that it had pulled all of its advertising from the program, saying Jones' comments did not reflect the company's values.

"We removed all our advertising this morning after the situation as we take this very seriously," ME bank said in response to a customer complaint over their continued advertising on the program.

"We advised the station why we removed the ads."

The bank claims it spent a "substantial" amount with 2GB but decided to pull their advertising after receiving complaints from "many customers", Ad News reported.

Jones' comments sparked a huge outcry on Thursday when he suggested Prime Minister Scott Morrison should "shove a sock down the throat" of Ardern.

His remarks came after Ardern criticised Australia by saying it "has to answer to the Pacific" on climate change, while adding that New Zealand would "do our bit".

Jones called Arden a "joke" and "a complete clown" over her comments and views on climate change.

"Here she is preaching on global warming and saying that we've got to do something about climate change," Jones said on his 2GB radio show earlier this week.

“I just wonder whether Scott Morrison is going to be fully briefed to shove a sock down her throat.”

Veteran radio host Alan Jones. Photo: AAP.

His comments sparked immediate controversy, with Fijian Prime Minister Frank Bainimarama and former Australian Prime Minister Malcolm Turnbull both condemning the remarks.

Morrison, who is currently with Ardern in the low-lying island nation of Tuvalu for the Pacific Islands Forum, also slammed the comments.

He told The Guardian he thought Jones' comments were "way out of line" and "very disappointing".

"The comment has been relayed to me; on what's been reported to me, I find that very disappointing and of course that's way out of line," Morrison said.

"I have two daughters, so you can expect that's how I would feel personally about it. I'll leave others to explain what they've said and how they've said it."

New Zealand's Prime Minister Jacinda Ardern meets with Australia's Prime Minister Scott Morrison. PHOTO: AAP.

Jones released a statement addressing the backlash on Friday, in which he claimed his comments had been subject to "willful misrepresentation".

"Of course what I meant to say was that Scott Morrison should tell Ms Ardern to 'put a sock in it'," Jones said.

There are many people who would relish the opportunity to misinterpret things that I have said as we have seen online this afternoon. Of course, I would not wish any harm to Jacinda Ardern.

But his comments have not been enough to stem the backlash.

Activist group Sleeping Giant Oz, which bills itself as a "community initiative to make racism, bigotry, and misogyny less profitable" launched an online campaign urging people to #SendASock over Jones' comments.

The group said it would be "sending a sock" to Peter Costello, the chairman of NineEntertainmnet Co -- which owns 2GB.