Crack Team Stages 'Shit-In' To Protest Plastic-Wrapped Toilet Paper

A team of protesters hit Sydney's most iconic beach to call out major toilet paper companies for their overuse of plastic.

Plastic Free July kicked off on Monday, and to bring attention to the cause, environmentalists and filmmakers Paul Hellier and Jamie Lepre dropped their dacks along the Bondi promenade.

Reading newspapers on toilets brought in for the occasion, and surrounded by a wall of name-brand toilet paper rolls -- including Quilton, Sorbent, Kleenex -- the pair left little to the imagination as they live-streamed on Facebook what they dubbed a "shit-in".

"We're petitioning against using toilet paper that's wrapped in plastic," Lepre said in the video.

"In Australia 2 billion toilet rolls come from the supermarket and they're just about all wrapped in plastic," Hellier added.

"How am I supposed to avoid paper wrapped in plastic?"

After asking social media followers what they believed was going to be the biggest challenge this Plastic Free July, the pair said a surprising number of people were at a loss about how to buy plastic-free toilet paper -- an undeniable grocery staple.

"So we thought that was a pretty good challenge, and why not come down to Bondi beach and sit here with our pants around our ankles raising awareness because we're dedicated to the cause," Hellier said.

After all, you do your best thinking on the loo.

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During the live-stream, one woman stopped during her morning walk to find out why two men were sitting on porcelain thrones down by the sand.

"Good for you, considering it's only about eight degrees," she said after they explained.

"Yeah, things are looking a bit small," Lepre replied.

The push to cut down on plastic packaging is being felt across all industries, as consumers become increasingly aware of the waste their daily activities are leaving behind.

At least 335 million tonnes of the material is produced each year, with the amount of plastic pollution expected to double by 2030, according to the World Wildlife Fund.

Microplastics have been found in even the most remote and pristine parts of the Antarctic, while earlier this year an exploratory mission to the bottom of the Mariana Trench -- the deepest point on earth -- discovered plastic rubbish.

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Hellier and Lepre are the co-founders and creators of Peloton Against Plastic -- a documentary chronicling the journey through three of the world's top five plastic polluting countries.

The duo cycled through Vietnam, Cambodia and Thailand in a bid to better understand the problem and meet local campaigners who are fighting against it.

The feature length film will air in 40 cinemas across Australia on July 31.

Plastic Free July -- which began back in 2011 in Western Australia -- has grown into a global movement aimed at reducing plastic pollution.

Last year, 120 million people across 177 countries took part in the challenge to reduce their consumption of the material, according to the Plastic Free Foundation.