You Need To Watch This Unreal Estate Video For A Luxury Pad
In today's property market, you need a little extra to make your house stand out among the rest.
And for one property in Sydney's southwest, that is exactly what LJ Hooker real estate agent Sam Nader has done.
A two-minute video, complete with dancers, showcases the Padstow property for sale in all its marble glory.
It seems to be doing the trick, with Nader telling 10 daily the reaction has been "crazy" to the video.
"In this property market you need something different to make it stand out," he said.
Nader said the video took just two hours to make, and the homeowners were all for it.
"They loved it," he said.
An earlier version of the video was pulled for being too "raunchy", Nader said, but the current one appears to be doing the trick.
"The original video had 60,000 views in 24 hours," said Nader.
"I didn't think it was too raunchy but this version is a little bit cleaner."
But Nader stressed this type of video does not work for all houses, only ones that are "prestige".
"It's not about the location but the property. It has to be a prestige property," he said.
Nader has good history using video to sell his properties, telling 10 daily he recently made a record sale in Illawong using the same technique.
"The average house [in the area] sells for between $1.5 million and $2 million," he said.
"This house broke all the records in Illawong, selling for $3.2 million."
And the buyer, Nader said, had seen the property in the video on Facebook.
UPDATE: LJ Hooker has apologised for the video, telling 10 daily it "missed the mark".
It has since pulled the video from its website and social media.