Podcast Lists IKEA Products In The Name Of Daylight Savings
Ever wanted to know how to pronounce IKEA's product names? The Swedish furniture giant might have a solution.
The company has launched a podcast which quite simply reads out the name of its products to listeners, and there's a scientific reason behind it all.
The 35-minute 'Sleep Podcast' has been designed to help Australians drift off to sleep more easily by providing "background white noise".
Narrated by two Swedish IKEA Australia workers Kent and Sara Eriksson, the podcast describes the meaning behind the names and how each of them is chosen.
“The IKEA Sleep Podcast is a unique take on creating background white noise and one of many solutions we hope to provide to help the many Australians get a good night’s sleep," said Mark Mitchinson, Country Sales Manager IKEA Australia.
Research by the company found that 56 percent of Australians had trouble getting to sleep at night, while 37 percent said they needed help to drift off.
The podcast has been released just in time for the end of daylight savings on April 7.
"(It is) designed to relax Aussies to slumber, with the aim of helping people make the most of the extra hour of sleep," IKEA said.
But while most of us are celebrating that extra hour in bed, Professor Greg Murray, Director of Mental Health at Swinburne University, said the clock changes can cause "significant" biological challenges for our bodies.
Murray told 10 daily entering summer and losing an hour of sleep can take our body a long time to adjust to -- and some people never will.
"Most of us are sleep deprived anyway, and losing that hour makes it worse," he said.
"Lack of sleep can affect your attention and concentration."
But Murray said there is some good news heading into the end of daylight savings, as the extra hour asks our bodies to "delay" their normal 24-hour cycle.
"The body likes this, it can regulate energy levels and slow down," he said.
But Murray warned the end of daylight savings means days are becoming shorter as we head into winter. and he said that for some people it can be a marker for "behavioural challenges".
"Some people find it much harder to do things for their wellbeing, such as exercise or social occasions because it is dark."
"Some people see a pattern at this time, and it is quite common to sleep more and to gain weight."
Last month, the European Union voted to abolish Daylight Savings by 2021.
Countries in the EU will have the choice of sticking to Standard Time or Daylight Savings Time, but will no longer be switching between the two.
But as Murray pointed out, it is amazing to think our behaviour is so "tied to a mechanical instrument".
"Clocks are such powerful drivers of our behaviour, and that one hour makes such a big difference."