Missing 10-Year-Old Boy Found In Sydney CBD After Huge Search

Police have located a young boy who went missing from a busy shopping centre on Sunday.

Police raised the alarm at 4pm Sunday after 10-year-old boy Subo Jin -- also known as Bob -- went missing from the Queen Victoria Building, a popular shopping mall in the heart of the city.

The boy's parents said his disappearance was out of character. Both police and his parents were concerned for his welfare.

Sydney police officers commenced a search but could not find him, and sought public assistance.

The boy, wearing a grey zombie shirt when he went missing, was found around 4.15pm near the QVB -- right near where he went missing in the first place.

Police said he was safe and well when found.

"Police would like to thank media and the public for their assistance," officers said in a statement.