Huggies Under Fire For 'Severe Rashes' Caused By Nappy Range

Enormous outrage from parents is building, with many angry about the quality of a new range from nappy manufacturer Huggies.

Hundreds took to social media to complain about everything from the nappies -- a new Ultra Dry range bearing the Mickey and Minnie Mouse print -- being "horrible" to "bulging full with one wee", and blaming it for blisters and burns on babies bottoms.

"The nappy rash has been ridiculous," one angry parent wrote.

Image: provided

Huggies product manager Kylie Bridger posted a video to the brand's Facebook page to temper the anger.

"I want to reassure you that we're doing everything we can to understand why some of you are experiencing these issues," she said.

Huggies has also been offering $50 vouchers to dissatisfied customers.

But it wasn't enough.

Image: provided

Brisbane mother Loretta Barnes has started her own Facebook page titled calling for a recall of the range.

The group is closed, but the administrator has given Network 10 permission to show some of the horrific rashes parents say are due to the new design.

Image: provided

"I have seen countless photos of children with alarming, persistent, severe rashes, chemical burns. I've read stories of mothers going to the hospital," a teary Barnes told 10 News First.

But Kimberly Clark, the manufacturer of Huggies, says it has only changed the outer shell of its Ultra Dry nappies and that the complaints are from a small number of its shoppers.

"We remain reassured that our products meet all quality and safety standards," the company said in a statement.

Choice said its testers will be taking a look.

NSW Fair Trading hadn't received enough complaints to launch an official investigation, and the Australian Competition and Consumer Commission declined to comment.