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Chocolate Cafe Chain Max Brenner Goes Into Voluntary Administration

Chocolate and dessert cafe Max Brenner's Australian business has reportedly gone into voluntary administration.

The Sydney Morning Herald reports that rising costs and a slow retail trade lead to McGrathNicol being appointed administrator by the company's directors on Sunday.

There are currently 37 stores across Australia including 15 in NSW, 12 in Queensland, five in Melbourne, two in the ACT and WA and just one each in South Australia and the Northern Territory.

Max Brenner's Australian stores are owned and run by husband and wife duo Tom and Lilly Haikin. About 600 staff work for the business.

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The Max Brenner company was established by Max Fichtman and Oded Brenner in Israel in 1996. Eventually the pair extended the chocolate shop to a 'chocolate bar'and expanded all over the world. Australia's first store was opened in Sydney's Paddington in 1999.

Max Brenner continues to operate in Israel, the U.S., China, Russia, Singapore and Japan.

Reactions to the news were mixed on social media, with some people quite upset about the chain's breakdown, while others were unsurprised.

ten daily has contacted Max Brenner for comment.

Featured Image: Facebook/ Max Brenner Australia 

Contact Siobhan at skenna@networkten.com.au