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Health Chief Slams Gwyneth Paltrow's Goop As Promoting 'Quacks, Charlatans And Cranks'

The chief executive of Britain's National Health Service says Gwyneth Paltrow's lifestyle brand Goop gives prominence to "quacks, charlatans and cranks".

The chief executive of Britain's National Health Service has criticised Gwyneth Paltrow's lifestyle brand Goop and her new Netflix series, warning it carries "considerable risks to health".

At an event in Oxford on Thursday, NHS chief Simon Stevens slammed Paltrow's brand for giving prominence to "quacks, charlatans and cranks" in promoting untested treatments like vampire facials and unusually scented candles.

Image: supplied

"Her brand peddles psychic vampire repellent, says chemical sunscreen is a bad idea, and promotes colonic irrigation and DIY coffee enema machines, despite them carrying considerable risks to health,"  he said, adding British health authorities have issued advice stating there is no scientific evidence to support such claims.

"While the term 'fake news' makes most people think about politics, people's natural concern for their health, and particularly about that of their loved ones, makes this particularly fertile ground for quacks, charlatans and cranks."

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Stevens warned about the potential of misinformation to undermine public health, citing the recent surge in measles across Britain. Scientists have attributed the disease's rise in part to falling vaccination rates, first prompted by skepticism about the vaccine suggested in a discredited scientific study in a 1998 medical study that linked the shot to autism.

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A spokeswoman for Goop said the company "takes efficacy and product claims very seriously" and noted it has a legal and compliance team that works with their science and research group to vet product claims.