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Scott Morrison's 'Secret Holiday' Immortalised In Hawaiian Shirt Sold To Help Firies

Scott Morrison has copped some serious criticism for reportedly jetting to Hawaii as his country endures a bushfire crisis. Now a savvy designer has ensured the controversy will not be forgotten.

Mr. Koya, a Sydney-based shirt brand, has created the Mahalo Scomo, a limited-edition Hawaiian shirt.

The flamboyant design features dozens of orange and yellow hibiscus flowers, with the Prime Minister's smirking face sitting smack bang in the middle.

"Australia is reeling from an unprecedented bushfire emergency, and to rub coal into the wound, the Prime Minister has smirk-bombed his way to Hawaii for a refreshing mai tai," the description reads.

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The shirt is described as "an enduring combination of Hawaiian vibes, simpering leadership vacuums," while the colours are "of an increasingly-combustible Australian summer".

Currently only available for pre-sale, the Mahalo Scomo will set you back $70 -- or four easy payments of $17.50 if you're more of an Afterpay shopper.

But while the novelty shirt might appear to be a bit of a gag, Mr. Koya has confirmed that 100 percent of the proceeds will go directly to volunteer firefighting organisations.

Christopher Pyne

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Christopher Pyne: Sorry, But Scott Morrison Can't Put Out The Fires With His Breath Like Some Superhero

At the outset, let me put on the record how sorry I am, and I’m sure all Australians are, for the victims of the terrible bushfires that have wrought havoc across New South Wales and Queensland in recent weeks.

While it's widely thought Morrison is in Hawaii, officials are yet to confirm this.

Deputy Prime Minister Michael McCormack, Opposition Leader Anthony Albanese and Foreign Minister Marise Payne are among a number of politicians that have come out in support of the leader's decision, saying he is "entitled to a break".

The Australian public hasn't been as accepting of the decision, with thousands taking to Twitter to ask the PM  #WhereTheBloodyHellAreYou?

The shirt's release comes as heatwave conditions grip the country.

Temperatures in Sydney are forecast to reach 40 degrees today Image: AAP

Australia recorded its hottest day ever on Tuesday, with average temperatures reaching 40.9 degrees. The previous high was in 2013 when the mercury rose to 40.3 degrees.

Amid the heatwave are dangerous fire conditions.

In NSW there are 96 bushfires burning out of control, 53 of which are yet to be contained. The biggest concern is the Gospers Mountain mammoth blaze in the Blue Mountains, which flared up to an emergency level on Wednesday.

With temperatures to soar into the 40s on Thursday, followed by a gusty cool change, fire crews are in for a difficult day.