'It's Confusing, But Delicious': KFC Trials Vegan 'Chicken' Nuggets
KFC is the latest fast-food chain to veer away from a meat-only menu and it's been met with a mixed reaction.
The beloved chicken chain has teamed up with Beyond Meat to make plant-based fried 'chicken' nuggets and boneless wings.
The faux meat, which comes with the tagline "a Kentucky fried miracle," will be trialled at a single restaurant in Atlanta starting Tuesday.
Instead of the trademark red packaging, the new nugs will be served in green a green bucket -- fitting -- and is guaranteed to be 'finger-lickin' good.'
If all goes to plan and customer feedback is overwhelmingly positive, KFC will then consider expanding the menu item nationally.
“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” KFC president Kevin Hochman said in a statement.
It's a move that has been met with mixed reaction.
Animal rights organisation PETA, which has constantly criticised KFC's welfare standards, not only welcomed the trial of Beyond Fried Chicken, but also urged vegans to try it.
"Save chickens, go to KFC? Yes!" the group tweeted before being mocked by dozens for its ethical backflip.
It seems there are a lot of vegans and vegetarians that are willing to try the new menu addition.
There were even calls to bring the fake nuggets down under:
Meat lovers appear to be far from impressed.
"Clearly someone at KFC hs been smoking the 11 herbs and spices," one user said.
"Colonel Harland David Sanders [would be] rolling over in his grave," said another.
It's not the first time KFC has gone vegan. In June, the chain launched a vegan chicken burger in the UK, which sold out within days.
It's also not expected to be the last.
Vegan options are being introduced left, right and centre, with a number of fast-food chains jumping on board.
Burger King is leading the charge, offering a number of meat-free menu items through plant-based protein alternatives.