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10 Major Moments From 'The Project' That Broke The Internet

Over the last 10 years, the world has been shaped by a chain of life-changing moments. Each time, the Project has been there.

As Network 10's news and current affairs show, The Project, celebrates its 10th birthday this week, we look back on the scorching segments and emotional moments that have set the agenda and ignited the conversation over the last 10 years.

Magda's Moment

About seven years ago -- a time when Australia was still coming to grips with legalising gay marriage -- we were brought back down to earth by Magda Szubanski.

The beloved actress joined the panel to pledge support for gay marriage, and came out herself on national TV.

"I absolutely identify as gay and for a very long time have," Szubanski said.

"I wouldn't define myself as bisexual either. I would say I am gay-gay-gay-gay-gay-gay-a little bit not gay-gay-gay-gay," she said, to rousing cheers from the crowd.

Photo: Network 10

Szbanski became emotional as she spoke about the pressures she felt speaking openly in public.

READ MORE: You Probably Wouldn't Be Able To Guess Waleed's Favourite Interview 

"There's a difference between living your life openly and living your life absolutely publicly, and that thing of 20 million people knowing your business is stressful," she said.

"The bottom line is there's nothing wrong with being gay."

Speak, Even If Your Voice Shakes

Last year, on the eve of the National Day of Action Against Bullying, Waleed Aly decided to give up his usual chair.

"Young people don't want another out-of-touch guy on the TV telling them what's up," he said.

Instead, he offered his position to pop stars, Instagrammers and sporting greats -- from Troye Sivan to Margot Robbie and Samantha Jade -- to tell young Australians suffering from bullying "they're not alone".

The 'speak, even if your voice shakes' monologue, in memory of Amy 'Dolly' Everett -- who took her own life after relentless bullying -- attracted over 54,000 likes and 71,000 shares on Facebook.

'ISIL Is Weak, And They Want You To Know It'

In the wake of the deadly Paris attacks in 2015, Waleed Aly delivered a powerful message condemning Islamic State.

"ISIL is weak. I l know it doesn't look like that right now, but it's the truth, and they don't want you to know it, which is why it's something we should talk about it," he said.

The host delivered an insightful stance on ISIL's strategies, before pointing aim at politicians "preaching hate".

“It’s exactly what ISIL doesn’t want," Aly said.

Remembering Eurydice Dixon: Lisa's Powerful Message

In June 2018 Lisa Wilkinson reduced The Project's panel to tears as she delivered a powerful message on women's safety after the death of Melbourne comedian Eurydice Dixon.

READ MORE: Lisa Wilkinson Delivers Powerful Message After Death Of Eurydice Dixon

Through her own tears, Wilkinson called for more to be done to protect woman, calling out how people respond to violence.

Photo: Network 10

"Every day, women are told how to behave, what to wear, and where to go for their safety, and I'm not sure we should be listening to every word of advice," she said.

"Instead of telling our girls not to walk through parks, maybe we should be telling our boys not to rape them."

Waleed's 'Greatest Call To Arms'

In 2016, Aly delivered what he called his "greatest call to arms" -- an impassioned plea for shoppers to buy Australian dairy.

As farmers were being "milked dry" with slashed milk prices, Aly said they were  "begging us" to buy more local cheese and milk.

"Nine out of 10 of us aren't eating enough dairy produce to meet the dietary guidelines... so chow down," Aly said.

He condemned the lack of political action, as farmers pleaded for a "milk levy" of 50c per litre.

"Our pollies just don't want to introduce a milk tax in the middle of an election campaign," he said.

Carrie's Beanies 4 Brain Cancer

In a special episode last year, co-host Carrie Bickmore launched a new range of beanies close to her heart.

In an emotional segment, Bickmore and Aly introduced viewers to the "faces of brain cancer" as musician Katie Noonan performed.

READ MORE: Carrie Bickmore Reflects On 10 Years Of 'The Project'

Bickmore said the statistics -- that brain cancer kills more people under 40 than any other cancer -- didn't "convey the bravery, the determination and the fight" of those battling brain cancer.

Photo: Network 10.

Bickmore launched her charity Carrie's Beanies 4 Brain Cancer after losing her husband Greg to to the disease.

Waleed's Call To Ban The Bag

Two years ago, Aly made an impassioned call to #banthebag.

While there have been major developments since, his 2017 monologue urged Australians to put pressure on politicians to join a push for a national ban on single-use bags.

The rest is history.

You Can Say No, Why Would You?

Who could forget The Project taking aim at an a controversial anti-marriage commercial, back in 2017?

Co-host Peter Helliar introduced a skit after getting "hold of the raw tapes of those candid conversations" featured in the first 'no' campaign ad of the marriage equality survey.

The original ad featured three mums who claimed schools would allow boys to wear dresses and force students to role play gay relationships. The Project's video edits in women calling "bullshit" on the original claims.

Waleed's Powerful Reaction To The Christchurch Terror Attack

Hours after mass shootings at mosques in New Zealand in March, Aly spoke with such gravity and realness it reverberated across the world.

"I know exactly what those moments before the shooting began would have been like. I know how quiet, how still, how introspective these people would have been before they were suddenly gunned down," Aly said.

"I'm gutted and I'm scared and I feel overcome with utter hopelessness."

READ MORE: Waleed Aly Fights Back Tears As He Responds To Mosque Terror Attack 

The stirring speech received global attention -- and later, a hug from NZ Prime Minister Jacinda Ardern.

Waleed Faces Off With ScoMo

After a war of words stemming from Aly's emotional editorial , he and the Prime Minister sat down for a chat.

The rare, live, commercial-free television exchange started with Aly allowing Scott Morrison to take the microphone freely. But he soon cut to the chase.

"Does Australia have a problem with Islamophobia?" he asked.

READ MORE: PM Denies His Government Has A Problem With Islam

Photo: Network 10

The 30-minute back and forth was just the first of two big interviews for Aly in the wake of the Christchurch atrocity -- next up was Jacinda Ardern.

Join 'The Project' for their 10th birthday celebrations on Friday, 6.30pm on 10 and on 10 play.