An Alcohol-Free Pub Is Opening In Central London
The Clean Vic will be alcohol-free except for a select few wines and beers that have an alcohol content so low, they don't even count.
It's mid-summer in the U.K., the temperature is soaring to a scorching 26 degrees and the pubs are filled to the brim.
It's a time where non-drinkers can feel secluded and hung-over workers anxious -- until now.
An establishment that looks exactly like a traditional English pub, complete with pints and bartenders, is about to pop up smack bang in the middle of London.
The Clean Vic has over 20 wines, beers and spirits to choose from, but all beverages will be below 0.5 percent alcohol by volume, meaning you can toast with mates but be guaranteed to be hangover-free.
According to the website, the venue is aimed at "punters who are looking to reduce their alcohol intake, but love the hubbub of their local pub".
Not only will the booze be cut out, there will also be immersive workshops on offer for those looking for some inspiration on how to reduce their alcohol intake.
While this type of pub is the first of its kind for the Brits, alcohol-free establishments are gaining traction around the world. In fact, London already has an alcohol-free bar (crucially, not a pub): Redemption Bar is your typical swanky night-spot, except without the alcohol content.
The Virgin Mary claims to be Ireland's first permanent booze-free bar, operating pub hours, offering a pub vibe and handing out beer, wine and cocktails that are normally seen at a bar, except they contain zero percent alcohol.
In the United States, a number of non-alcohol venues have popped up, particularly in New York.
Interestingly, most of these bars appear to be selling alcohol in the form of beers, wine and cocktails, yet they are not laced with a single drop in booze.
In Australia, there are no such establishments, but a growing number of businesses are adding more non-alcohol options as the culture shifts.
Aussies are still among the heaviest drinkers in the world, topping Americans, Canadians and the Japanese in terms of pure alcohol consumption, according to the World Health Organisation.
We're drinking an average of 10.6 litres of pure alcohol each year -- almost double the global average of 6.4 litres -- with beer the nation's favourite drink.
But in good news, Australians are drinking less alcohol now than at any time in the past 50 years, according to the Australian Bureau of Statistics, so we can only expect alcohol-free pubs to pop up soon.