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Outrage Over Brand's 'Weird' Mother's Day Ad

IHOP tweeted a big old "Happy Mother's Day" early Sunday morning, but it wasn't the message you would expect.

The U.S. pancake chain took the idea of a "food baby" to the next level.

“If you have pancakes in your tum tum,” the message read. “Does that make you a pancake mum mum? Happy Mother’s Day to ALL the moms out there!”

Alongside the awkward text was a photoshopped image of an ultrasound showing a massive stack of butter-topped pancakes in the womb.

Photo: IHOP VIA TWITTER

The attempted joke proved to be a steaming hot fail with thousands of users hitting out at the chains attempted joke calling it 'weird' and in bad taste.

"Who approved this?" one user wrote, while another said they would like to "personally fire whoever sent this tweet out".

Others pointed out that the scan is supposed to show the uterus -- among other organs -- and not the stomach.

While some suggested that the timing of the pregnancy-related 'gag' was off, given the highly polarised national debate of abortion laws.

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Despite 2,300 comments --mostly calling for the company to delete the post -- and 785 retweets, IHOP is yet to respond or pull down the post

We can only guess what the Father's Day follow-up will say.