ELLE Forced To Apologise After Using Kim And Kanye Divorce Rumour To Get People To Vote
Critics claimed ELLE fuelled "fake news" hysteria for a ruse encouraging people to vote.
The US midterm elections are next month and a whole range of tactics are being used to encourage citizens to register to vote.
ELLE was reprimanded on Thursday for one dubious method -- tweeting Kanye West and Kim Kardashian-West have broken up, with a link directing users to a Rock The Vote site.
Users immediately called out the women's publication for adding to "fake news" hysteria and undermining their readers' intelligence.
The backlash resulted in an apology from ELLE on Friday, where they claimed the ploy was a "bad joke".
Numerous critics shared the sentiment the respected title should always report "the truth" and not use false scoops as a stunt.
To make matters worse, it appeared the rag stole the original idea from writer and black trans activist Ashlee Marie Preston, who did it one week earlier.
Ashlee was tagged in ELLE's original stunt numerous times and she retweeted many of the responses calling for them to attribute her for it.
According to a 2012 study, 24 percent of the voting-eligible population in the United States are not registered to vote, equaling some 51 million U.S. citizens.
The majority of states require voters to register two to four weeks before an election, with cutoff dates varying from 30 to 15 days.