Ads On Icons: Sydney's Opera House Wasn't The First

The Sydney Opera House has been at the centre of controversy recently after it was to be used by Racing NSW to project the results for the Everest live barrier draw onto the sails.

It sparked a massive backlash, including Tuesday night's protest of more than 1,000 people who shone bright lights onto the sails of the iconic music venue to obscure the draw results.

But it wasn't the first time a famous landmark has been used as an advertising opportunity.

Here are just some of the world's iconic destinations which have been used as advertising fodder.

The Eiffel Tower, Paris

This glimmering symbol of France has not escaped the advertising limelight and was once the site of one of the more spectacular car advertisements seen in France.

In 1925, Andre Citroen rented out the tower, and emblazoned the famous old building with the car manufacturer's name so all of Paris could bask in its commercial light. 250,000 bulbs and 370 miles of wiring were used to create this astonishing lightshow.

The sign stayed on the tower until 1934 and was even hailed by Charles Lindebergh, the first man to fly across the Atlantic, who used the lights emblazoned on the tower to guide him towards the end of his record-breaking journey.

The Coca-Cola London Eye, London

One of London's most recognisable landmarks, the London Eye, is a giant ferris wheel overlooking the River Thames and attracting hordes of visitors every day.

But the City of London has certainly not missed the chance to cash in on some advertising revenue with the Eye sponsored since 2014 by soft drink giant Coca-Cola.

At 135 metres tall it certainly stands out, and with millions of tourists and Londoners alike boarding the giant wheel it's easy to see why the soft drink giants snapped up the advertising opportunity when it was offered to them.

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Red Square, Moscow

Moscow's Red Square is nothing short of an icon of Russian culture, at 330 metres long and 70 metres wide and also serves as home to other famous landmarks such as Saint Basil's Cathedral and of course the Kremlin.

What better place then for attracting some Russian commercial interest?

Giant Louis Vuitton Suitcase: Source: AAP

As well as acting as a giant football pitch in the lead up to this year's FIFA world cup, Red Square was used recently as 2013 as an a advertising spot for luxury brand Louis Vuitton.

The French retail company set up a giant suitcase in the famous square, measuring 30 metres long and nine metres high.

As with the Sydney Opera House, the stunt was met with hostility by Muscovites, with Louis Vuitton opting to remove the giant accessory shortly afterwards.