Zoë Foster Blake Made Us Realise We've Been Applying Our Concealer All Wrong
If you've watched one too many makeup tutorials (guilty) and have been applying your concealer in the shape of an upside down triangle (also guilty), get ready for a makeup awakening.
That's because beauty expert and founder of Go-To Skincare, Zoë Foster Blake, just made us realise we've been committing a major makeup sin. And by 'we' I mean 'I'. I've been doing my concealer all wrong.
To mark the launch of her new product, Zoë took us through her daily makeup routine in a video on Go-To's Instagram page. It was part of a demonstration on how to use Fancy Face, a new oil cleaner that the founder recently added to her growing skincare range.
Yet for Zoë to show us the full impact of the product, one of them being its ability to remove all the makeup and gunk from your face while still keeping it hydrated, she needed to start with a full face of makeup.
Gifting us with her step-by-step makeup routine, Zoë demonstrated what she called her 'five minute face', starting with prepping her skin, followed by foundation application and then moving onto the good stuff: concealer.
When you look perpetually tired despite having had a full night's sleep and live with dark circles under your eyes, a good concealer isn't really an option -- it's a given. But the ways we apply it has no doubt changed over the last five or so years.
When the Kardashians made baking, contouring, highlighting and all of the intense forms of makeup application all the rage, along with them came another makeup sibling: applying concealer in the shape of an upside down triangle.
You saw it in makeup tutorials, a friend probably recommended it to you or a makeup artist might have even suggested you try it. And who wouldn't want in? The upside down triangle sounded like a gift from the makeup fairies.
It is supposed to hide dark shadows while also lifting the face to make you look less tired. So surely enough, the upside down triangle seeped its way into my daily makeup routine and I've been doing it ever since.
But makeup trends have been slowly moving away from this heavy handed application style and moving towards what Network 10's Wardrobe Hair & Makeup Senior Operator, Renee Wanna, called the extreme of a really natural look.
"You can put your baking away. You can put your contouring down a little bit. A bit of shaping is fine, but it's going to settle down, I think," Renee told 10 daily, noting that makeup at the moment is all about fresh, glowing and dewy skin.
This combined with Zoe's makeup tutorial made me realise that at 30-years-old, the upside down triangle trick is probably not the best way to go. In fact, it might even be making me look even more tired which just seems cruel given how and why we're here.
Zoë explained that she uses the Bye Bye Under Eye Concealer from IT Cosmetics (available in Sephora for $40) because it's both brightening and dewy and also doesn't cake or crepe under her eyes.
"I can't understand why anyone would use a concealer that makes them look more tired and old under there,' Zoë said before dropping the concealer-related truth bomb.
"I also recommended not doing this thing that a lot of videos might tell you to do, especially as you get older," she said while motioned under her eyes in the shape of an upside down triangle.
"Just do it in the corner there because you're just trying to highlight the dark areas, not add extra makeup where you don't need it."
Zoë then proceeded to press the concealer in by dabbing it with her warm fingers, explaining that she also puts a little bit in the outer corners and on her eyelids to act as a base for shadow.
After watching Zoë 's makeup routine, I thought I'd try applying my concealer by just popping it in the corner of my eyes like she suggested. The first time I tried it, I looked noticeably more awake.
Wanting to make sure it wasn't a fluke, I persisted with the same technique for a few more days and my God, it has changed the way my under eyes look. They no longer look heavy with concealer but instead more bright and dewy.
So much so that I even had my licence photo taken after applying my concealer using Zoë's tip. I'm stuck with that baby for five years now, so committing that photo to a piece of plastic in my wallet is the real proof it does work.
Featured image: Go-To Skincare Instagram