These Are The Brands Donating Their Profits To The Bushfire Relief
In the wake of the devastating bushfire crisis, a number of businesses are carving new ways to help us shop with compassion.
The 'ALL IN' campaign is one such way Australians can prioritise bushfire relief, all while going about our day-to-day tasks.
The initiative is led by the Australian Red Cross, and sees a staggering amount of Aussie retailers pledge 100 per cent of their profits over a 24 hour period towards the Bushfire Disaster & Recovery Relief Fund.
It all goes down tomorrow, Thursday January 9, and more than 45 of the country's biggest stores are on board.
If you're going to shop, do it tomorrow, and do it at one of these places:
- Ben Sherman
- bond-eye swim
- Culture Kings
- Dashing Printing
- Dr Denim
- Faithful The Brand
- General Pants
- Grrrl, Globe
- Hugo Boss
- Hush Puppies
- Kwik Kopy
- Lee Jeans
- Life Interiors
- Local Supply
- M.J. Bale
- Neuw Denim
- Nudie Jeans
- Okanui, Rodd & Gunn
- Rolla's Jeans
- Sea Level Swim
- Speedo, Stussy
- Temple & Webster
- The Iconic
- The North Face
- True Alliance
- Tutu Dumonde
- Veronika Maine
- W.M. Ritchie Australia
The Iconic is one of the retail heavyweights putting their money where their mouth is. Not only will the online retailer donate 100 per cent of their profits to support affected communities with immediate financial assistance, they're taking it two steps further.
The brand is partnering with the Thread Together charity in order to provide targeted clothing to victims who desperately need it, many who have fled the fire with little more than the clothes on their backs.
And in light of the inundation charity stores are experiencing due to extreme increases in clothing donations, the e-tailer has also organised new drop-off hubs.
The Iconic's Sydney CBD Headquarters and Western Sydney Fulfillment Centre will store clothing donations until they are ready to be properly and thoughtfully distributed to victims.
Thursday January 9 will mark one of the most important, and certainly the most necessary days on Australia's retail calendar.
Even stretching beyond the 'ALL IN' fundraiser, local brands are innovating exciting new ways to marry our love of shopping with our duty to help.
We often look upon Instagram negatively with harsh, albeit largely fair, criticism that the platform does little more than peddle products we don't need and lifestyles we'll never have.
But what has risen out of our country's horrifying bushfire crisis is a strong sense that ultimately, people want to do good. And many of us have turned to Instagram to help us figure out how we're going to do that.
Buy From The Bush, Stay In The Bush, and most recently, #SpendWithThem, are only a few of the social media campaigns geared entirely towards supporting victims of the fires and the drought with the power of a purchase.
Late last year, the Buy From The Bush and Stay In The Bush social media pages garnered huge success for their simple premise: if you're going to spend your money, spend it with those who need it.
The campaigns' focus on ensuring we support local and drought-affected businesses has been mirrored by Spend With Them -- a brand new initiative co-created by Turia Pitt.
The Spend With Them page works as a hub for bushfire-affected businesses to showcase their fantastic products and entice buyers from all around Australia, and the globe.
The Instagram page (now with 125 thousand followers) grew so quickly it was briefly taken down by Instagram. The tech hiccup has been rectified and the page continues to flourish.
Similarly, the #GoWithEmptyEskys hashtag, originally created by Tegan Weber on Facebook, encourages tourists to not only visit fire-affected towns once the threat has passed, but go their intending to spend with local businesses and do everything they can to get the town back on its feet.
Locally, Kristin Fisher has launched a market which will sell goods, services and time from over 400 Australian businesses. Due to the increasing growth of the market, it's location was forced to change.
It is now being held in the Grand Ballroom of the InterContinental in Double Bay, Sydney on Saturday 11 January from 9am to 4pm, with all proceeds of goods sold going to the bushfire relief.
In the midst of the devastating bushfire season, it's difficult to focus on anything but immediate relief. These towns and victims need us now, of course, but they will also need our help well into the future.
If you're going to spend, try doing so as consciously and compassionately as you can. After all, there are plenty of initiatives and campaigns out there to make that as easy for us as possible.
Shopping with a conscience? Sounds like a pretty good deal.
Featured Image: Getty/Instagram