The Most Purchased Items On The Iconic For 2019 All Have One Thing In Common

Stats have revealed the top selling items of the year and by the looks of it, Aussie women aren't an adventurous bunch.

Online retailer THE ICONIC have released their annual Year in Fashion report, detailing the spending habits of Australian consumers based upon search and sales data.

The research pulls together a range of facts and figures in order to provide a snapshot of the fashion and lifestyle trends that were big business this year.

And while Kendall Jenner couldn't stop rocking lime green and Lizzo loved herself sick with a ridiculously tiny handbag, Australian women were obsessed with... jeans and a t-shirt?



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The top 10 best selling items covered a variety of styles and needs, but they all have one thing in common. They're completely and utterly basic.

You can see the 10 best selling items on their website for 2019 overall -- in order from highest to lowest -- below:

  1. SUPERGA 2750 Cotu Classic - Unisex ($89.95)
  2. ADIDAS ORIGINALS Continental 80 - Unisex ($150)
  3. TOPSHOP MOTO Jamie Jeans ($84.95)
  4. BIRKENSTOCK Arizona Regular - Unisex ($130)
  5. CONVERSE Chuck Taylor All Star Ox ($120)
  6. ATMOS&HERE Victoria Pants ($59.99)
  7.  VANS Old Skool ($129.95)
  8. ATMOS&HERE Essential Cotton V-Neck Tee ($19.99)
  9. CONVERSE Chuck Taylor All Star Hi ($120)
  10. ATMOS&HERE Essential Cotton Crew Neck Tee ($19.99)

The retailer also found the top selling items for Australian women in 2019. You can see these below:

  • TOPSHOP MOTO Jamie Jeans ($84.95)
  • C&M CAMILLA AND MARC Huntington Tee ($120)
  • ASSEMBLY LABEL Logo Fleece Sweater ($90)
Image: Supplied
  • ATMOS&HERE Valencia Linen Shirt ($79.99)
  • CAMILLA AND MARC Blake Dimmer Blazer ($650)
  • ENA PELLY Classic Biker Jacket  ($599)
Image: Supplied
  • ATMOS&HERE Essential Cotton Crew Neck Tee ($19.99)
  • NOBODY DENIM Cult Skinny Ankle Jeans ($219)
  • LEVI'S Mile High Super Skinny Jeans ($99.95)
  • ABRAND A '94 High Slim Jeans ($99.95)
Image: Supplied

It appears that Australian women are opting to complete their wardrobes with staple styles rather than trend-driven pieces with a bit more flair.

This year's top styles suggest that function is of upmost importance, and women expect comfort and longevity from their investment pieces.

The pursuit of a capsule closet is a desire that isn't going anywhere. And women are shopping for the future.

With the overt recurrence of blue jeans and crisp white shirts, it's clear we've all been looking towards one particularly lady known for her royally fabulous fashion.

Meghan Markle's casual style has proved a huge hit with Aussie shoppers. Image: Getty

Global fashion search platform Lyst have crunched the numbers in order to decipher the world's most influential fashion icons. And according to their Decade in Fashion report, in 2019, the Duchess of Sussex reigned supreme.

It's little surprise that Meghan Markle has been crowned Lyst's most influential person in fashion in 2019.

'The Meghan Effect' -- the phrase to describe the Duchess' remarkable impact on shopping habits -- is clearly hyper evident across Australia.



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Every time Meghan steps out in a #look, the brand's sales skyrocket. And not only do the label's get to reap the rewards of Meg's nod of approval, similar styles available everywhere become rapidly popular.

Aussie shoppers have stripped it right back to basics this year, and we've got one person to thank for the celebration of comfort.

Featured image: Instagram