'I Thought That Was Something Else': This Saucy New Lipstick Campaign Is Turning Heads

If you happened to scroll past NARS' newest lipstick ad, you might have done a double-take.

The cosmetics brand has managed to create an eye-catching video of their new Morocco Lipstick with the makeup melting in reverse slow-motion.

The soft ripple effect makes the lip product look much more like some kind of sex toy which was definitely the intention of NARS with the brand captioning the new product: "When the nudes keep you up at night".

It seems as though the marketing trick has worked because the NARS comments section has been going OFF with fans thirstily writing that they couldn't wait to get their hands, and lips, on the new product.

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"I never thought I'd get turned on by a lipstick," one Instagram user wrote.

"I can't wait to have this in my hands," said another.

Another keen makeup and psychology fan wrote that "Freud is quaking" over the phallic-looking lippy.

The cheeky ad caught the attention of Chrissy Teigen who announced that she was "honestly in love with this colour and now I must have it to soften my boner".

It's no surprise that Chrissy and a bunch of other fans didn't flinch at the new marketing, more than ready for anything that the company that brought us shades like Orgasm, Pussy Control, Climax and Sexual Healing will release next.

Main Image: Instagram/NARS.