Kim Kardashian Drops 'Kimono' Brand Name Following Backlash

After she was slammed for appropriating traditional Japanese culture, Kim Kardashian will now be dropping the brand name 'Kimono' from her shapewear line.

The reality star was the target of major backlash for attempting to trademark the name 'Kimono' for her forthcoming shapewear line, with many believing it disrespected the traditional Japanese garment of the same name.

However, the mum-of-four has since taken the wave of criticism on board, revealing over Twitter on Monday that she would no longer be using the brand name 'Kimono' for the range.

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“I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me,” Kardashian said in a trio of tweets. “When I announced the name of my shapewear line, I did so with the best intentions in mind.

“My brands and products are built with inclusivity and diversity at their core,” she continued, “and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”

READ MORE: Kim Kardashian Has Trademarked The Word 'Kimono' For New Shapewear Line

When the star first announced the name of her undergarment range, backlash grew so large that #KimOhNo began trending on Twitter, with the mayor of Kyoto, Daisaku Kadokawa, even addressing the issue via an open letter to Kardashian where he urged her to reconsider her brand name.

“I am writing this letter to convey our thoughts on Kimono and ask you to reconsider your decision of using the name Kimono in your trademark,” Kadokawa, who is known for carrying out official duties in a Kimono, wrote.

“Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavours and studies, and it is a culture that has been cherished and passed down with care in our living. ... I would like you to visit Kyoto, where many Japanese cultures including Kimono have been cherished, to experience the essence of Kimono Culture and understand our thoughts and our strong wish.”

While the pressure clearly worked in convincing Kim to change the name, it's not yet known how the line will be rebranded.

Image: Getty